Value of a Website 

Websites provide 24/7/365 access to information to allow perspective customers to learn about the business and products prior to purchasing.  They save time and money, providing an ability to shop from the comfort and convenience of people’s own home, with the availability of e-commerce.  E-marketing has many benefits, including being able to track and measure results, having a higher conversion rate and being able to harness a global market.    Websites increase market share and audience reach, including providing ease of accessibility for disabled people. Websites are a cost effective marketing tool, providing information to others.

What good is having a store with no customers, a TV commercial with no viewers, or a book written with no readers? Similarly what good is it to have a website with no visitors?  These are certainly ways to waste money.  The reality is that so many businesses have exactly such ineffective website marketing as this, not delivering sufficient return for the time, effort and money poured into it.  How does a small business draw visitors to its site?  It can be like finding a needle in a haystack without the proper methods of identification and promotion. One solution is effective marketing and SEO (search engine optimization). 

Search Engine Optimization

There are millions of websites competing for attention.  The worldwide web contains over 5 billion web pages, with close to 7 million new pages added daily!  Optimum SEO and website listing are a few ways to ensure a constant stream of traffic to the website.  In considering a website development budget, ongoing marketing costs need to be included.  Some Fortune 500 companies have allocated 25% of their budget on website development, 25% on website hosting/maintenance and the remaining 50% on website promotion. 

Search Engine optimization, or SEO, is a necessity in order to ensure your website ranks in the top 30 in search engine results.  Submitting a site that is successfully indexed by a search engine is only the beginning.  Content must be relevant to the search terms, and search engine optimized.  Reciprocal links with complimentary websites also give a big boost in search engines.