SPAM and Other Bad Internet Marketing Practices

Spamming is the abuse of the internet and email in order to send unsolicited and undesired bulk messages. The best recognized method of spamming is junk email. If fact, over 95% of email messages transmitted over the internet is SPAM.

Email Spam and Bad Internet Marketing

E-mail spam is the most common form of internet spamming. It involves sending unsolicited commercial messages to many recipients. Unlike legitimate commercial e-mail, spam is generally sent without the explicit permission of the recipients, and frequently contains various tricks to bypass e-mail filtering.

The most dedicated spammers are often those making a great deal of money, or engaged in illegal or immoral activities, such as the pornography, online casinos, and internet scams.

Due to the negative image caused by marketing with SPAM, it is very important not to engage in  the activities of Bulk Messaging and other SPAM-like activities, like falsifying an internet identity to promote a product or service. If you or your employees are advertising through email, be sure that the clients you are sending e-mail to are valid leads that have requested the product or service you are offering.

Newsgroup and Forum Spam in Bad Internet Marketing

Forums and Newsgroups are collaboration tools that have been around for many years. Recently, they too have been victims of Spam activity where bulk messages are posted in order to advertise a website or a company. Using good will to spread the word about your company is different from spamming. As long as you are offering people actual advice and resources, and not hiding your identity,  it is the same as offering people free car washes for one day when trying to promote your new car wash... or handing out sandwiches for free to attract clients. In this case, you are not spamming.

The line between good will promotion and spamming, however, is very thin. If you are involved in employing these methods of advertising, you at times may be labeled as a Spammer. This is generally not a good label to carry; therefore, it is important to explain publicly why you are not. Regardless of how you market, it is generally best to stay away from spamming.  Please contact us or call 614-228-2296 for more information about spam, spamming, bad internet marketing and small business.