Using A Website For Marketing A Small Business

Some companies may be satisfied using snail mail, faxes, radio, television, newspaper and magazine media advertising.  If you are a small business and find these media are not providing the results you want, it may be time to explore the benefits of website marketing.

Values of Website Marketing:

• Global outreach, breaking through all geographical barriers
• Easy means to ship products to far away locations
• Increased customer acquisition and retention
• More cost effective than print advertising, with more flexibility of updating new information
• Conversion of prospects into sales
• Convenience of at-home shopping with an online catalogue
• Ongoing communication/relationship building
• Builds customer comfort level
• Builds trust
• Offers 24/7/365 exposure.  Your website speaks for you when you are not there to speak for yourself
• Eliminates being put on hold
• Allows your business to earn money while you sleep
• Increased revenue by selling advertising space, online products and information
• Convenience – let your fingers do the walking in comfort and privacy
• Entertainment, advice and general interest information
• Complimentary service links or directory
• Levels the playing field for big and small players
• Personalized customer service with contact us information
• Pitch your sale only once, stressing your unique selling point
• Improves credibility
• Potential investors as well as potential employees can research your company
• Venue for feedback and testimonials on your product and company

Can track volume and origin of traffic to your site
Online surveys and website statistics
Tracking advertising accountability and efficiency
Offers a venue for instant publication of information, employment opportunities, new product announcements.
Easily attainable through industry specific directories and search engines
Virtual store with E-commerce capabilities
Online lookup for store location, directions and telephone number
Offers pertinent company and product information prior to purchase
Offers professional first impression of your company
Fast response rate to advertising
Auto reply emails for immediate customer response
Online response forms for orders, surveys, employment applications
Satisfies customers expectations for a company website