Search Engine Marketing for the Internet (Search Engine Advertising)

Advertising and marketing on the internet with search engines is known by different names. It is also called sponsored search and search engine advertising. The most popular programs are offered by Google, Yahoo!, and Microsoft. Some offer Pay Per Click (PPC), where the advertiser is only charged when a user visits the ad, also known as Cost Per Click (CPC). Others use a Cost Per Impression (CPM) model where advertisers are charged for every time the Advertisement appears on their web site. Ads can take many forms, including text, banner ads, video ads, map ads, and even audio ads.

Advertising based on a keyword search for internet marketing. 

Advertising based on a keyword search could take place through a search engine such as google.com, or a search engine partner site, such as shopping.com. For example, Google offers a service called AdWords, which allows companies, for a small fee, to have a link to their website featured when a user searches a specific keyword which the company specified.

Advertising based on content context for internet marketing.

Many search engines (e.g. Google, Ask.com, Yahoo! Search) have partner websites with specific content. The websites agree to let the search engines place content-specific advertising on their website, in return for a fee. The search engine then finds companies interested in advertising on websites with their desired content. For example, an online dog food retailer might have their advertisement placed on a site about dogs.
Both of these advertising formats allow advertisers to target specific users with certain interests. Generally these advertisements are paid for based on either a pay per click campaign or an impression based campaign. Please call contact us for more information about search engine marketing and internet marketing for a small business.