Internet Adverstising

In the past 5 years, we have seen a shift in the American media from print news to online programming.  With print classified ad sales shrinking dramatically in the last decade, the internet has seen a surge of new marketing money from all sectors of the economy.  For example, 
 In 1996, agents and brokers and developers spent $755 on newspaper advertising for every home sold. This year, they are spending $605 per home.  
 For the same period, online ad spending per home went from $14 to $148.
  
  
As newspapers continue to lose classified advertisement sales, their revenues will shrink, and all but the most venerable institutions—like The Wall Street Journal—will cease print operations altogether in the next few decades.   
There is no denying the global audience the internet provides for those who advertise there.  A well-written ad or website can exponentially increase your business’ sales while offering a medium where there is no limit to the amount of exposure your products or services will receive.  With companies like Google and Yahoo leading the way in search engine optimization advertising and other cutting-edge strategies, even the smallest business can reach a broader audience on the internet.