How to Create Returning Customers 

When someone purchases from you it is because they have developed a relationship with you. There is an affinity between you that they enjoy. This has built a trust between you and you want to honor that trust. It is the key to future purchases. They will trust you:

• To tell the truth about products and services
• To give them a fair price for products and services
• To keep them informed about other products and services that can assist their businesses.

This last point is critical. Businesses grow and need new products and services all the time. They want to be on the cutting edge of technology and all they use to run their business. Because of the trust you developed they rely on you to keep them informed of the developments in your industry.

The companies that bought from you did not expect to purchase something and never hear from you again. They expect you to contact them and communicate with them frequently. It is a relationship that needs attention.

A company will use all their resources to keep their business thriving and they do not have time to research your industry. The knowledge and understanding you have is a very valuable resource to them. If you want people to purchase from you again share this resource.

Call or email them and let them know what is new in your industry that they could benefit from. Often this is not a necessarily a product or service to purchase from you. It can be information about new developments, trends in the market or shifts that the economy is taking in your sector. How this will impact your clients is important information for them to have.

It is easy to stay in touch and grow these relationships. You can create an email list of those who have purchased from you.  When you hear of new developments or read an interesting article, send it on to your list. To increase your prospects ask them to forward your news to other companies that they think could benefit from the information.

Companies have increased their readership by up to 30% with adding this simple suggestion to their email. People can read your message at their convenience and they will appreciate your diligence and thoughtfulness. The next time they consider a purchase they will contact you. If you have something for them to purchase you will find that when you contact them they are very open and listen to your suggestions. Keep nurturing these relationships and they will become very profitable.