Pros and Cons of Franchising

It is up to you to make a profit in your business venture.  Franchising does not guarantee that alone. It is wise to do extensive prior research as to which type of franchise would be most suitable for you. The low end to the high end costs of franchises are reflected in their success ratio, stability, track record, level of training, support and general opportunity viability.  “You get what you pay for.”  

 In talking to other franchisees, inquire if they have been getting their money’s worth for ad campaigns with the franchisor.  Find out if they have received training and continued support.  Beware of franchisors who take little interest in their franchisee or whether they succeed, but are only interested in collecting their franchise fees. Unfortunately, lawsuits from franchisees against franchisors are common.  Both franchisees and franchisors have national associations to deal with public relations.  Many franchisees find that the monthly percentage fee diminishes in value over an extended period of time, as they focus on it eating away at their profit margins.  They are bound by contractual agreement.

An already established market, brand name recognition and respect are definite pluses in franchising.   If you have decided franchising is right for you, your franchisor needs to keep you up-to-date with all developments.  So much is out of your control in a franchise, that communication is imperative to keep a handle on the flow.  This is necessary not only at your franchise, but also at the end of the franchisor.  The bottom line is, if the franchisor makes some bad decisions, you could chance to lose all.  One bad franchise in the chain could negatively affect all other franchises.

 The best approach is to implement franchisor standards 100%, and then work on improvement through dedication, focus and working smart.  Make sure you have fun, having chosen a franchise that excites you.  

On the other hand, if you are an entrepreneur who does not like to be told what to do, is creative and does not mind taking a risk, pioneering your own way,  franchises may not be the best for you.